Major Gift Programs Can Offset Decreasing Donors Rolls
June 30, 2017
For every $100 gained in giving in 2016, $95 was lost through the absence of repeat donors, according to the 2017 Fundraising Effectiveness Survey conducted by the Fundraising Effectiveness Project. Donor retention has hovered around 50 percent for the past decade, but that dropped a bit to 45 percent in 2016, according to the survey
