For every $100 gained in giving in 2016, $95 was lost through the absence of repeat donors, according to the 2017 Fundraising Effectiveness Survey conducted by the Fundraising Effectiveness Project. Donor retention has hovered around 50 percent for the past decade, but that dropped a bit to 45 percent in 2016, according to the survey
Itemizing your charitable giving on your tax return has always been a great incentive to give — along with the warm feeling of supporting good causes. However, tax reform proposals by Republican lawmakers and the Trump administration that would increase the standard deduction for individuals and families may take away that incentive. After all, it’s
What do charitable donors want? The classic answer is: Go ask each one individually. However, research provides some insight into donor motivation that can help your not-for-profit grow its financial support. Taxing matters The biennial U.S. Trust® Study of High Net Worth Philanthropy, conducted in partnership with the Indiana University Lilly Family School of Philanthropy,
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