The amount of money your not-for-profit raises in fundraising campaigns is meaningful, but so is how efficiently you’re able to raise it. Such costs can be measured using two metrics: Cost ratio and return on investment (ROI). Let’s take a look. Find a formula These two metrics can be used to evaluate both fundraising activities as a whole and individual fundraising events or campaigns. Concentrating not only on the big picture, but also on ... more
Archives for June 2018
Four Things to Increase Employee Loyalty
Attracting quality employees is a tough challenge. And despite assumptions, money is not a motivating factor for employees, especially if other aspects of their job are unsatisfying or even toxic. With sufficient pay and benefits as a baseline, employees actively select workplaces for more personal reasons. They will also stay longer when those personal needs are met. The Nonprofit Times reported in May that neuroscientists are now mapping out ... more
Modern Donors are Changing Fundraising
A recent survey of almost 1,500 donors from all generations found that only 9 percent factored direct mail into their decision to support a charity. The Chronicle of Philanthropy reported in April that all of the donors surveyed had made a gift to a charity that they hadn’t previously supported. They were asked about how they made their decision to choose a specific charity. A full report was published by Cohort3, a fundraising consulting ... more
Tax Deferral ‘Opportunity Zones’ Approved for California
As part of the Tax Cuts and Jobs Act of 2017, the Governors of each state spent the first few months of 2018 requesting public comment and nominating certain census tracts as Opportunity Zones. Out of 3,516 census tracts in the state, 879 were designated by the Governor and all were certified by the U.S. Department of the Treasury in April 2018. Video: Understanding Opportunity Zones Within these designated Opportunity Zones, investments made ... more